CASE STUDY · INFINITY LOGISTICS FZE · UAE
The booking chapter: the yes never waits for the morning.
Infinity Logistics FZE is a UAE freight forwarder and integrator key-account reseller, and it runs on FreighAI. This is the booking chapter of that deployment — the quoting chapter, with its measured 35%→73% win-rate arc, is told on our sibling site and at freigh.ai.
NAMED CUSTOMER · PART OF A SIX-AGENT DEPLOYMENT
First, what the numbers are and aren’t
An honest note before the story: the quantified results from this deployment are quoting-side — average response time down from more than 60 minutes to about 15, the win rate up from 35% to 73%, and 70% more shipments quoted with the same five-person team, all from a signed customer reference of 15 May 2026 and documented at aiquotedesk.com and freigh.ai. The booking chapter carries no figures of its own. It is an operational story: what changed on the desk when the quotes that agent was winning started flowing into job orders by themselves.
The desk before
A growing forwarder’s classic booking picture: go-aheads arriving as “ok pls proceed” on old threads and WhatsApp messages, matched to quotes from a coordinator’s memory, job files re-typed field by field from quotes that already held every value, missing HS codes chased across multi-day email exchanges, and carrier portals worked one login at a time — during office hours, in a business whose customers say yes in other time zones. Nothing broken; everything bounded by the working day.
What the booking desk changed
| Dimension | Before | With the desk |
|---|---|---|
| Yes detection | Coordinator scanning threads between tasks | Recognised in any thread, matched to the exact quote it accepts |
| JO creation | Re-typed from the quote into the job file | The won quote becomes the job on its own, fully filled in — nothing re-keyed |
| Missing info | Back-and-forth emails over days | One ask for everything; the job holds at amber until answers land |
| What the yes arrives as | Read by eye off a scan, a photo or a PDF, then typed in | PDF, Excel, Word, forwarded email, WhatsApp messages, photos and scans read straight into the job |
| Carrier booking | Portal work, a login at a time | Drafted from the finished job and pushed to the carrier the moment a coordinator approves it |
| Approvals | Implicit — whoever typed it, sent it | Explicit — every outbound send approved by the team, and sent in their own name |
DEPLOYMENT: INFINITY LOGISTICS FZE, UAE. QUANTIFIED PUBLISHED RESULTS ARE QUOTING-SIDE — SEE AIQUOTEDESK.COM AND FREIGH.AI.
The one-ask discipline
The habit that changed the desk’s texture wasn’t speed — it was asking once. Before, a booking missing an HS code and a consignee tax ID generated a chase email per field, each costing a day of round-trip. The desk gathers everything missing into a single polite message and holds the job at amber until the reply lands — so nothing half-blank flows downstream to documentation or customs, and the customer stops experiencing the forwarder as a drip of questions.
The overnight yes stops being a morning race
Infinity’s customers confirm at their end-of-day, which is often Dubai’s night. The overnight yes used to open the morning as a race: read it, work out which quote it accepts, type the job, chase what was missing, then book. Now the reading, matching, building and asking have all happened by the time anyone sits down, and the carrier booking is drafted and waiting — so the morning starts with a finished job to approve, not a backlog to build. The push itself still waits for the coordinator, which is the point: nothing reaches a carrier or a customer without a person.
“It’s like having many more pricing experts with perfect memory who never take a day off.” — said of the platform deployment as a whole; on the booking desk, the perfect memory is the quote every JO is born from, and the day never taken off is the night shift.
The other chapters
Six agents run at Infinity — quotation, booking, tracking, partner discovery, reconciliation, collections. The full platform story is at freigh.ai; the quoting chapter with its measured 35%→73% arc is at aiquotedesk.com; the collections chapter is at receivables-ai.com. This chapter is where the quotes that agent wins become the job orders every other agent reads.
Your desk could run like this.
Forward a real acceptance email to a thirty-minute working session and watch it matched, built and asked-once — with the carrier booking drafted and waiting on your approval.
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